Game Day Gets a New Seafood Tradition at Blue Island Oyster Bar

Denver’s East Coast-Inspired Concept Kicks Off Football Season with $15 Lobster Rolls on September 14, Followed by a Sunday Special All Season Long

Denver, CO (August 31, 2026) – Blue Island Oyster Bar & Seafood, the East Coast-inspired concept from locally owned restaurant group Shucking Good Hospitality (SGH), kicks off football season with a new game-day tradition. On Monday, September 14, while the Denver Broncos take on the Kansas City Chiefs, the restaurant will offer $15 lobster rolls and 99-cent oysters all day at both its Cherry Creek and Lone Tree locations for pickup and dine-in. Starting Sunday, September 20, the $15 lobster roll special will return every Sunday throughout the season, available for pickup only or dine-in for guests wearing their favorite team’s football gear.

“Denver is a football town, and we wanted to have some fun with it this season,” said Sean Huggard, Founder and President of Shucking Good Hospitality. “We’re a seafood restaurant, so lobster rolls felt like the right way to celebrate. Come in, wear your team gear and grab a lobster roll, or take a few home for the game.”

Guests can choose between two Blue Island favorites: the New England-Style Lobster Roll with Lemon aioli and fresh celery or the Connecticut-Style Lobster Roll, chilled with hot garlic butter. To kick off the season, on September 14, 99-cent oysters will also be available all day, giving guests another reason to head to Blue Island for the Broncos’ first game of the season.

Beginning Sunday, September 20, the $15 lobster rolls will be available for same-day pickup every Sunday throughout football season. Guests who'd rather eat in can also get the $15 price, but only by showing up in team colors, a jersey or other football gear. Without game-day gear, dine-in orders are not eligible for the special.

The football season lobster roll special is another example of Blue Island’s approach to bringing energy and a sense of occasion to the Denver dining scene. From its signature dock-to-dish seafood to seasonal events and ongoing guest experiences, Blue Island continues to put its own coastal spin on the way Denver eats, drinks, and comes together.

WHEN: ​
​Monday, September 14:
$15 lobster rolls + 99-cent oysters, available for dine-in and pickup all day
​Every Sunday following: $15 lobster rolls available for pickup, or dine-in for guests wearing football gear

WHERE:
​Blue Island Oyster Bar – Cherry Creek
​
2625 E 2nd Ave
​Denver, CO 80206
​​
​Blue Island Oyster Bar – Lone Tree
​
10008 Commons St
​Lone Tree, CO 80124

SGH PRESS KIT

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About Shucking Good Hospitality

Shucking Good Hospitality (SGH) is a Denver-based restaurant and hospitality group led by chef and restaurateur Sean Huggard. SGH operates three celebrated concepts across the Denver area: Blue Island Oyster Bar and Seafood in Cherry Creek North and Lone Tree, Oliver’s Italian in Greenwood Village, and the newly opened Ash and Agave in the iconic Cherry Creek Shopping Center. Built on a fervent passion for exceptional dining and genuine hospitality, SGH has earned a reputation for freshness, consistency, and thoughtfully executed menus. From East Coast-inspired oyster bars to Italian-American comfort food and wood-fired coastal Mexican, SGH’s diverse portfolio reflects a deep understanding of what makes a hospitality brand thrive: connection, quality, and operational excellence.

Brynna Schroeder

Brynna Schroeder

Account Manager, Proof PR

 

 

 

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